Farmers, the Joyce family, raise their meat chickens using traditional heritage breeds and farming methods.
Their birds thrive outdoors in free-range conditions and take between 12 and 16 weeks to reach weight.
Bill and Jean Joyce started the business in 1952 and their son Rob is now custodian of the business including their Scenic Rim Farm located at Teviotville, near Boonah.
"As a youngster I loved reading dad's old books on traditional poultry farming methods and heritage breeds," says Rob.
"We sold the dressed poultry at the door and I loved listening to dad talking to customers about how they loved the flavour of our birds. In 2010 we decided to develop a slow-growing heritage breed bird, full of flavour like they have in Europe. After several years of development we're very happy with the Joyce's Gold."